We were asked for an unconventional, original activity related to cars. What we created was a “theme park” of activities segmented for all audiences. Specifically, we made a “Driving Experience” area, where attendees could drive classics like the Lotus Super7; buggy routes, 4x4s, quads and a Dakar truck. To do this, we adapted the terrain and created a course with jumps and dips. And to finish, we organized airplane rides to try acrobatic moves, as well as a fun remote-controlled cars activity. The place chosen for the activity was an aerodrome located on the outskirts of Madrid.