We strove to break with everything that had been done before.
In the context of IBTM, we were asked to organize a themed party that would make the attendees feel as though they had been transported to the heart of Africa. Specifically, to the Serengeti.
To personalize the event, we arranged for an African tribal group who delighted attendees with Masai dances, musicians playing handpan and didgeridoo, and above all, with staging that boasted very original decoration.
The party lasted until 4 in the morning…