The creative idea of the convention revolved around the “Diamond” concept. The attendee profile was composed of high-level executives, and we were asked to find a “claim” and image appropriate for that type of group. Keeping in mind such an evocative concept, we personalized all the spaces in which meetings would be held, playing with very elegant and somber imagery. The Convention concluded with an IPAD Rally through the city and a spectacular “Diamond Gala”
Leo Pharma
80
Barcelona
Convention & Congress
22/06/2017